Concept: Taking note of Clairol's shade-oriented website navigation, I proposed that hair shade be used to frame the offline visitor experience.
Each brand ambassador represents a hair shade and provides a personalized experience for guests of corresponding hair shades.
Custom iPad Activation: Guests digitally try on different hair looks with existing Clairol web application. Brand ambassadors offer fashion advice based on hair shade.
Brand analysis
Each brand ambassador represents a hair shade and provides a personalized experience for guests of corresponding hair shades.
Custom iPad Activation: Guests digitally try on different hair looks with existing Clairol web application. Brand ambassadors offer fashion advice based on hair shade.
Brand analysis
CLAIROL PROPOSAL
BRAND EXPERIENCE DESIGN
Role
- Brand research
- Strategy
- Event layout
- Activation idea development
Objective
Develop a brand research packet to determine event design layout and strategy for a hair dyeing brand experience
Client
Clairol
Primary Audience
Female consumers
Work created for
TH Productions internship